Top 6 Principles Of A Good Web Design
Web design covers a wide range of disciplines and skills, from user experience (UX) and web accessibility to front-end development and server administration. But what principles should every good web designer live by?
In this article, we’ll explore 10 essential principles of good web design.
- Prioritize content over design
The most important thing on your website is the content. That’s what users will come to your site for, and it should be the focus of your design.
Design can help you highlight and organize your content in an effective way, but it should never take away from the substance of your site. Keep your design simple and clean, and let your content shine.
- Keep it easy to use
Your website should be easy to use for both users and search engines. That means having a well-organized structure, clear navigation, and simple designs.
Users should be able to find what they’re looking for quickly and easily, and search engines should be able to crawl and index your site without any problems.
- Make it responsive
With more people using mobile devices to access the internet than ever before, it’s important to make sure your website is responsive. That means it should look and work well on all types of devices, from smartphones to tablets to desktop computers.
In order to do this, you’ll need to use a responsive design or a mobile-first approach.
Here are some tips on how to make a mobile-first approach:
- Use a responsive design: This is the most common approach to mobile-first design. A responsive design automatically adjusts to look good on all types of devices, from smartphones to tablets to desktop computers.
- Optimize your website for mobile devices: If you don’t want to use a responsive design, you can still optimize your website for mobile devices. This involves making sure your website loads quickly on mobile networks and making it easy to use on a small screen.
- Use a mobile-first approach: With this approach, you design your website specifically for mobile devices first, and then scale up to larger screens. This is a good option if you know most of your users will be accessing your site on a mobile device.
- Use responsive images: Images are an important part of any website, but they can cause problems on mobile devices. Responsive images automatically adjust to the size of the screen they’re being viewed on, so they always look sharp and clear.
- Use a content management system: A content management system (CMS) is a software that helps you create and manage your website’s content. Using a CMS can make it easier to create a responsive website, as well as giving you more control over your site’s design and functionality.
- Use typography to create hierarchy. Typography is an important part of web design, and it can be used to create hierarchy and emphasis on your page. Hierarchy simply means the order in which things are presented, from most important to least important. And emphasis is used to draw attention to certain elements on the page. You can create hierarchy and emphasis with typography by using different typefaces, sizes, and styles. For example, you might use a larger, bolder font for your headings and a smaller, regular font for your body text.
- Don’t be afraid of whitespace. Whitespace is the empty space on a page, and it’s an important part of web design. Although it might seem counterintuitive, whitespace can actually make your website more readable and easier to use. Too much clutter on a page can be overwhelming for users, but too little whitespace can make your content difficult to read. The key is to find a balance that makes your website easy to navigate and your content easy to consume.
- Use engaging visuals
Users are more likely to remember your website if it’s visually appealing. That means using high-quality images, videos, and infographics to break up your text and add interest to your pages.
- Optimize for speed
Your website’s loading speed is important for two reasons: first, because it affects your user experience, and second, because it’s a ranking factor for search engines.
Slow-loading websites are frustrating for users, and they’re less likely to stick around if your site takes too long to load. In fact, a study by Google found that 53% of mobile users will abandon a website that takes longer than three seconds to load.
Search engines also take loading speed into account when ranking websites. So if your site is slow, it’s less likely to show up in search results.
There are a few things you can do to improve your website’s speed, including:
- Optimize your images: Large images can slow down your website, so it’s important to make sure they’re as small as possible without sacrificing quality. You can do this by using the correct file format and compressing your images.
- Use a content delivery network: A content delivery network (CDN) is a system of servers that deliver webpages and other content to users based on their location. Using a CDN can help improve your website’s speed by delivering content from a server that’s closer to the user.
- Minimize HTTP requests: Every time a user tries to access a webpage, their browser has to send an HTTP request to the server where the website is hosted. These requests can add up, and they can slow down your website. You can minimize HTTP requests by using CSS sprites and combining files.
- Test your website
After you’ve designed and developed your website, it’s important to test it to make sure everything is working properly. Testing can help you catch any errors or bugs, and it can also give you an opportunity to see how users interact with your site.
There are a few different ways you can test your website, including:
- User testing: User testing is a type of usability testing that allows you to see how real users interact with your website. You can do this by giving users tasks to complete on your site, and then observing them as they do. User testing can help you identify any problems with your website’s design or functionality.
- A/B testing: A/B testing, also known as split testing, is a method of comparing two versions of a webpage to see which one performs better. You can do this by creating two versions of a page, and then showing each version to a different group of users. A/B testing can help you improve your website’s conversion rate by helping you find the best version of your pages.
- Automated testing: Automated testing is a type of testing that uses software to test your website. Automated testing can help you catch errors and bugs that you might not be able to find manually.
- Keep your website up to date
Once your website is live, it’s important to keep it up to date. This means regularly updating your content, design, and software to make sure your site is always up-to-date.
Updating your website can help improve your user experience, and it can also help you stay ahead of the competition.
Building a website can be a daunting task, but it doesn’t have to be. By following these seven steps, you can create a high-quality website that will help you achieve your business goals.