Steps To Launching Effective Ecommerce Facebook Ads

If you have an online business there will come a time that you will need to restrategize your marketing plan and use some paid tools and ways to promote your business like a paid advertisement.

Many marketers are using focused Facebook retargeting ads where you focus on targeting people who have visited your online store or website. These people are a warm audience because they already know about your business, your products, and services and just need a little more push for them to make an actual purchase.

Paid ads are an efficient way to help bring back hesitant customers who left products in their cart or are just browsing through your shop and not sure if it’s worth their time and money to purchase.

Here are some ways you can optimize your Facebook marketing strategy using ads.

Create a product catalog for Facebook ads

Creating e-commerce Facebook ads entails Creating and uploading your product catalog which you can find in your business manager. This catalog is a list of all the products you have that you want to advertise. This is very usual if you have an e-commerce page on Facebook, but if you do not have one yet then it is time to create one.

Different businesses such as fashion retail, food stores, restaurants, travel agencies, even clinics can make use of this product catalog. It is simply listing all of your available products and services that your potential customers can browse through.

Once you have added your products to your product catalog the next step is to list the products you want to add in what we call the product feed. This product feed is a set of items you will upload manually or you pulled from a source.

One key thing to remember is that you have to put your product variations if any and make sure that your list is up to date. Having products posted on your list that is not really available could damage your credibility and might have you lose some customers.

The first step you need to do when setting up a feed for your Facebook ads is selecting your product catalog in the business manager. There you will see an option to add your product feed. Choose a name your feed, and the currency you want to use.

When you are uploading you will have two options. The first is auto uploading and the second is manual uploading.

Setup upsell and cross-sell campaigns

Your best customers can even get better when you target them again after they have made a purchase on your website. Return customers are something you also do not want to neglects as they put added value to your business and you can rely on their interest in your products and services. You can create specific campaigns target to cross-sell and upsell your current customers. You are trying to convince them to be loyal to your business and continue to patronize your products and services. Because these ads are based on their own shopping behavior, you are sure that your ads are relevant to them.

Design and plan your Facebook ads

After you have set up your goals and target for your ads it is time to make a design that will truly captivate your audience. Here are some tips you should learn when creating a design for your Facebook ads.

Choose the right graphic

Whether you are using a single image or a carousel ad, or even in videos, you have to choose the right graphics that will help you captivate or catch the attention of your audience. Facebook feed has plenty of things going on already. There are images everywhere, videos and audio playing as you scroll by, that is why it’s hard to catch anybody’s attention. It is obvious that in order to have an effective ad, then you should catch our audience’s attention. And the only way to do that is to have a graphic that speaks to their eyes than to their hearts.

First is captivating the eyes by using bold colors, happy people, or big but short texts that are eye-catching. Avoid using dull colors that will easily blend in on the background. Using happy people specifically women also attracts more people according to research. This helps your potential customers associate your brand with happiness and benefit for them.

Captivating their hearts or desires is another one of your goals when choosing or creating the right graphic. Using short but catchy tag lines can help you relate to them and let them know that you are answering their problems and concerns when they purchase from you.

Monitor and modify your Facebook ads

Planning your Facebook ads and actually putting them out there is not the end of it all. After you put the word about your products to the best locations, targeting the right people, and creating the most incredible graphic to catch their attention, now is the time to monitor and modify your Facebook ads. Monitoring will help you know what works and what doesn’t. Simply put, your first ad won’t give you great results instantly. You will need to learn and study the data you are gathering from your first ad and make sure that you implement that information in modifying your existing ad or even scratching it entirely and making a new one if all else fails. This does not mean defeat though, it just means that you are learning and growing to understand your customers better and giving them what they want and value. By doing this you can see if you are progressing using the metrics that you set for you to reach your goals.

You will have to do this for quite some time and quite a few times before you get it right and perfect. It is true that it will cost some money, time, and effort, but what doesn’t? It will be worth it by the end.