Social Media Sites That Can Help Boost Your Online Presence

The traditional way of face-to-face communication in business has been replaced by modern ways of interaction. Having a company website is not enough. With the increasing popularity of digital age, various social media platforms have emerged and created a place for people to interact and engage actively. A new hangout for the millennials, particularly marketers, these sites have become the modern way to reach fans, customers, and business partners across the globe. With different contents to share online, one has the power to influence and change people’s minds, generate leads, create business opportunities, and build rapport amongst potential customers using a variety of these platforms. Whether it’s a new product launch, a new partnership, or simply a new business venture, social media sites are the means needed to communicate with everyone else.

With proven statistics to support this claim, according to HubSpot, 95% of marketers who utilized social media sites have increased their business exposure while 80% of them said that social media sites increase traffic.

Take advantage of these top social media sites that can help boost your online presence:

1. Facebook
   

   Founded by Mark Zuckerberg, Facebook was launched in 2004 primarily for educational institutions. Spreading throughout US universities, eventually its popularity reached UK universities as well. Accessible to all, now, marketers utilize it to cross promote their businesses online and gain access to web visitors which eventually can be turned into potential customers.

   Exploit these Facebook features to fully maximize your business exposure online:

   You can interact and engage with your audience by merely answering customer inquiries via the comment section. There’s a heartwarming sense of feeling when a company responds to their followers.

   • You can conduct a survey or simply utilize the Facebook Poll App to better understand what your market profiles are and what they need.
   • You can utilize the Call to Action button to give the market a chance to either subscribe or follow your page.
   • You can create short and simple posts so your followers can actively engage in your page.
   • You can promote your blog posts via link sharing.
   • You can direct your followers to your website via links.
   • You can utilize Facebook paid advertisements and strategically place them on your followers’ news feeds.

   With its built-in analytics, you can use it to analyze and study your followers and what posts or photos your company shares that gain interest of your fans. You can manipulate or alter your strategies in accordance to your findings.

2. Twitter
   

   In today’s fast-paced environment, people have a lot to say about a lot of things but don’t have enough time to read about everything. Posting on social media sites has two simple rules—keep it short and simple, and each post must be conversational. Twitter is one of many social media sites that uses short messages (tweets) with its 140-character limit on each post. In this manner, users are able to post multiple tweets each day.

   Here are ways to promote your business using Twitter:

   Because tweets are concise, most of them are composed of links. Marketers can take advantage of this by linking their website, blog posts, and other social media sites on their tweets. By actively linking your various blog posts on Twitter, people who subscribe (follow) to your page will be directed to your company’s website.

   • Similar to other social media sites, Twitter has a profile picture tab as well as a header tab. In these areas of your page, you can utilize your brand image by posting the appropriate photos that correspond to your company website.
   • In Twitter, latest news are constantly being replaced by other trending topics. Most people visit Twitter to find out about the latest gossips, news, and stories that are making a buzz online. As a marketer, you can take advantage of this by trying to relate these news in your business.
   • Twitter is known for its “hashtag.” A hashtag is a series of words joined together after the # sign. Because many people tweet a lot, most conversations in Twitter are regularly being replaced by other tweets and before you know it, your latest tweet is at the very bottom. With the help of hashtags, you can utilize the most popular hashtag for the day and try to incorporate it in your post by finding connections between the latest trends and your business.

   Because people are constantly glued to their smartphones, marketers can use this to their advantage by regularly coming up with smart and catchy tweets that can pique the markets’ interest. By analyzing the latest trends, you can vary your posts depending on the most popular hashtags on Twitter.

3. LinkedIn
   

   Considered as a professional social media site, LinkedIn is an online biodata of your company. It’s a canvass display of your company’s achievements, history, milestones, and past projects; a full blown resume of your company’s profile that can speak volumes. Make sure to exploit its following features:

   With your company’s various achievements throughout its operational years, you can have the ability to flaunt your company image by enumerating its awards and accolades within your LinkedIn profile.

   • Marketers have the ability to connect to other LinkedIn users (connections). Like all social media sites, you gain your own fans. By creatively organizing your company’s credentials, you can target specific connections with similar interests as you do.
   • LinkedIn also allows you to showcase your portfolio. With your company’s successful projects in the past, you can take this opportunity to display your skills and expertise.
   • Similar to Facebook Poll App, LinkedIn also has a poll that allows users to take a survey to better understand their connections.
   • LinkedIn is also equipped with various communities where people can join. By joining groups similar to your interest, you can gain access to potential customers that may have the need for your products and services. By simply engaging with your connections through small talk, you can eventually turned your connections into potential leads.

   With a LinkedIn profile, you can strengthened your credentials online by allowing your potential market to fully understand your business. To gain their trust, you can utilize all its features by detailing your company’s background and making them open to the public particularly to your connections.

4. Pinterest
   

   Pinterest is an online platform where people can share amazing ideas with the use of photos. People call these pins. The goal of the site is to allow users to collect similar ideas that interest them. Start using Pinterest to increase traffic to your site with these incredible tips:

   • To increase your online presence, make sure to add a pin button on images you use online. The goal is to make sure that any of your photos posted online will eventually be posted on Pinterest. Millions of people visit this site all the time, chances are if your photos are visible in this site, visitors might “pin” your photos and in turn they will be directed to the site where your photos came from— your website or blog site.
   • Make sure to follow other businesses. By actively engaging with other business owners, you increase the chances of creating new business opportunities and ventures with each other. Comment and make suggestions, ask for their opinions, and share your own thoughts out in the public. Make sure to actively participate with these various people.
   • Because it’s a site that gives importance to the quality of photos, you must take into consideration the aesthetics of an image as well its copy text. With the short attention span of people, you must come up with a fun and catchy way to get the attention of the market.

   In a single image, you can convey thousands of words across the globe. By focusing on image quality and image copy, you can attract potential customers online.

5. Instagram
   

   Similar to Pinterest, Instagram focuses on photo sharing as well. Because we judge by what we see, marketers can utilize this social media platform by posting high quality photos that can attract many followers. Take advantage of Instagram with these features:

   • Instagram users also utilize the power of hashtags. Ideally a maximum of five hashtags per post is acceptable. By properly conducting a thorough research in finding out popular hashtags, you can use them in your post.
   • Because Instagram focuses on the quality of photos, make sure you understand photo filters to the full extent and take advantage of its feature to be able to apply them in your photos. According to shopify, most common filters used today are the Amaro, Rise, Hudson, and Lo-fi. Familiarize yourself with these tricks and try to apply them in your photos.
   • Depending on social media site, there are proven statistics that show the best and worst time to post on a particular day. Days that are best to post on Facebook don’t necessarily mean the same days will work on Instagram.

Because people nowadays are impatient and won’t like to read long posts especially on social media, you must rely on the power of images. By focusing on your photos’ qualities and relevance to your business, you can target specific market that will benefit your business.

While all these social media sites have their different features, you must not forget to plan what type of content you should post online. Once you are done with the content, all you need to do is cross promote each post throughout these various social media platforms to increase traffic and your online presence.

What are other social media sites do you think that can contribute greatly to a company’s online presence? Share your comments below!