How to Create An Effective Website
An effective website caters to the needs of your web visitors. While not all websites have the same pages and functionalities, ultimately, a website must provide newsworthy information. There are many types of websites, including a personal website, a company website with product catalog or service list, an online shop or eCommerce site, a dating site, or even a blog site. All these must include detailed information that will answer your visitors’ curiosities and needs.
A website acts as a reliable source of information. If you have a company website, your site will act as your online resume to the public. People will visit your site to learn more about you and your products and services. It must also include your complete contact details— your location, contact numbers, and an email address.
While having a reliable information adds to your website’s effectiveness, a good web design plays an important role as well. The overall design of your site integrated with a detailed information about your company will determine your website’s success. How you arrange these elements will ultimately influence your site’s popularity in the market.
However, a website not only relies on a good design as well as on a credible information. There are many elements that contribute to a website’s effectiveness. Here is your ultimate guide towards an effective and a powerful website that will boost your company profile:
- Well-Written Content That Provides Necessary Information
Rarely any online reader can finish reading a whole article, let alone browse through an entire website. Nowadays, impatience has become a common disease that greatly affects the overall human interaction online. No matter how informative your content is, the way you convey it to your readers will matter significantly. You may think you are providing them with necessary information, but to them you are just providing them chunks of words arranged in blocks of paragraphs.
What makes a great content?
- Your content must be original, something that your readers haven’t read anywhere else. Otherwise, why would they bother reading your content?
- It must be highly shareable, engaging, and interactive. You must keep them hooked to your content until the very end.
- It must provide information that answers their questions.
- You must provide them with accurate data and statistics that are backed by reliable sources.
These are some of the major ingredients of a good website content. With compelling copies specially designed to attract readers’ interest, your content will stand out among others. The key is to be highly informative without sounding boring.
- Appealing Design Equipped with Professionalism
An effective web design relies on many factors, including its colors, images, typefaces, arrangement of content, and informative charts and graphs. Their arrangement will significantly impact your overall website design. How you arrange them meticulously will determine your web design’s success.
What are these components?
- Selecting the font you are going to use on your website is a major contributing factor that will affect your design. It’s not just about whether a font looks good on your site. It’s also about spacing, alignment, readability, and measurements.
- People don’t enjoy reading blocks of texts, especially contents filled with lots of information. Most of us are visual readers. We rely on images and graphics to quickly understand a content. Data and statistics conveyed on the forms of charts and graphs will likely gain the readers’ interest.
- There are some colors that can psychologically affect an individual’s perception. For instance, the color red signifies courage, strength, and power, while the color yellow indicates creativity, confidence, and optimism. With a thorough research and a careful study of color psychology, you can integrate these colors that have a positive meaning to boost your site’s design.
All these components, if organized appropriately, will significantly impact your website’s execution. With the correct typeface combined with a professional color pattern, together with interactive charts and graphs, your website will attract attention.
- Easy to Navigate Site that Emphasizes Usability
One factor that indicates an effective website is its usability. Just like a tangible product, one must be able to use it easily, one must be able to figure out its different functionalities without difficulties, and one must have a clear understanding of its existence.
- Having a great design also means being able to navigate through the site as easily as possible. If your visitors are having difficulty locating your website buttons, chances are, they’ll leave your site.
- Another factor to consider is speed. If your website loads slowly before anyone can view your homepage, your visitor will leave your site. Make sure you website passes Google’s Page Speed Insights with a grade of at least 85.
- Cross-browser compatibility. As a website developer, it is important to cross check a website’s compatibility with different browsers such as Safari, Chrome, and Firefox. Online users have their own preferred browser sites. If your website is not compatible with one of these browsers, your web visitors will decrease.
- Your readers must be able to read through your site easily and they must figure out what your company is all about just by looking at your homepage. By providing compelling copies that can attract their attention, you can maintain the level of their interest in your site.
- Presence of Call to Action Buttons
A call to action button is one of the factors that may greatly contribute to a buyers’ decision making. Examples of which include, buy now, subscribe now, inquire now, sign up, and many more. While most people are not affected by these buttons, some are just hard to resist. A call to action button must provide something significant to your audience that will answer the most common question, “what’s in it for me?”
What really makes an effective call to action buttons?
- Unique and enticing choice of words. Instead of using regular, used-up call to action buttons, try using creative words such as “experience our newest product in the market” or “grab a copy of our latest magazine issue now.” Your choice of words will significantly impact your readers’ buying decision.
- Visibly large text. If your call to action buttons are not visible enough to allow readers to click on them, then it won’t matter how creative your words are. Use large text with appealing font style to catch your readers’ attention.
- Appealing design. Your readers have seen enough call to action buttons in one day. If yours is the same as all the others, chances are you won’t grab your readers’ interest. Use creative and unique design that will leave an imprint on your readers’ mind.
- Must create a sense of urgency. Without a sense of urgency, your readers won’t feel the need to click on your action buttons. You can offer them free trials that will last for only a few days.
By creating an effective call to action buttons, you increase the chances of your readers to get to know you better. If they try your free trials, they will get to know more about your products. If they subscribe to your monthly newsletter, you get to inform them about your company’s current progress and the latest advancements. By keeping in touch with your customers through these buttons, you get to attract more visitors to your site.
- Search Engine Optimized Web Pages
Even if you have a stellar website equipped with great content, your company website won’t matter if you don’t appear in search engines. Learn about SEO. Ultimately, when it comes to search engine ranking, the more unique your content is, the better. Try to optimize your web pages in terms of uniqueness and originality.
An effective website must not only inform your readers, it must also convert them into potential clients. With these elements present in your website, guaranteed you can turn your readers into actual buyers.
By appealing to their needs through your informative content, you allow them to see the benefits of your company’s products and services. Sharing your solution online together with your client’s testimonials, people will get to see the real you and will feel more confident about your company.
Not only do they get something from your website, you also give them an experience to visit your company without ever having to go to your office. Your site will serve as your online office that will showcase your company’s potential to the public. Using captivating graphs and drawings, your overall website design will affect your readers. By utilizing the advantages of color psychology, you get to pique your readers’ interest. Perfectly balancing color patterns together with your content, you can produce a coherent website that will attract many online readers. With your assertive call to action buttons, guaranteed your visitors will get hooked to your various special promos and offerings.
Have you got any other tips on producing high quality websites? What other website elements do you think can contribute to a website’s effectiveness? Share your thoughts and comments below!
