Facebook for Ecommerce Businesses

There is no doubt that businesses have to be in the digital game in marketing and advertising their products and services nowadays. It is no use to have physical tarps and other advertising paraphernalia without even having an online page. That is where social media makes it somewhat both hard and easy.

Social media at its finest is a great tool for socializing and widening your circle, and as a business, it translates to customers and sales. You have a huge audience waiting for you to make your first impression. This makes it convenient for businesses to introduce their products and services and ensure brand awareness. While it may seem relatively easy to navigate, the competition is fierce.

The platform in itself is easy to learn and if you have the right people in your advertising and marketing team, dipping your feet into the eCommerce realm of Facebook should be easy. But the hurdle is within your competition. There are plenty of people who are in the E-commerce business field. The saturated market makes it hard to make an immediate impression within your demographic.

If you are new to Facebook for Ecommerce business then here are three things you should learn or focus on once you start:

• How to identify your target audiences on Facebook
• How to select the proper Facebook campaign objectives
• How to set your accounts up for Facebook e-commerce success

Learning these three things will help you target your goals effectively and learn the mechanics and techniques easily.

How to identify your target audiences on Facebook

Audiences are your potential customers and that is the first thing you should identify. If you have an existing list of electronic details of your past customers, then that is great! You can use their emails to log in to your future advertisements so that Facebook could look for look-alike-audience.

If you are unfamiliar with the term warm and cold audiences, it pertains to the audience’s awareness of your brand and their likelihood to purchase from you. Searching for a look-alike audience will help your ads target the warm audience that is most likely already aware of your brand and ready to purchase. You can then start targeting these audiences with social media content that is relevant to their interests.

If you do not have this information yet you can install Facebook pixel to your e-commerce site to gather valuable data from people who are visiting your site.

How to select the proper Facebook campaign objectives

Know what your advertisement goal is, are you looking for more website traffic, brand awareness, more messages? This will help you funnel your efforts into campaign objectives so you can focus on your goal and know when or how to achieve it. Once you set up your campaign you can set your objectives so you will only spend money on conversions that you want.

How to set your accounts up for Facebook e-commerce success

Once you identify the first two details above you can now reach for success. Facebook has tools for you to showcase all of your products and services. You can make use of a single image or video ads or Carousel ads and Collection ads.

Make sure to target audiences with relevant messaging in order to relate to them and encourage them to make that purchase.

Lay the foundation for Facebook e-commerce success

Before you’re able to drive sales, you must first lay the foundation for success. Setup an advertising account in Facebook Business Manager, where all your pages, ads manager accounts, and catalog are all located. Whether you’re ready to advertise your business or not, setting things up right away is a good thing to do so that you already have it there when you need it.

You can then generate a Facebook Pixel in Ads Manager and implement it in your eCommerce site. The Pixel lets you track users for features such as audience creation and targeting, as well as tracking metrics such as performance and conversion. You can also use the data generated by the Pixel to improve your Facebook e-commerce campaigns.

Creating awareness with Facebook e-commerce campaigns

The first kind of Facebook e-commerce campaign you want to do is an awareness campaign to let people know about your brand. Test it with a cold audience who are not yet familiar with your business. Awareness campaigns are usually lower in cost as they’re still at the top of the funnel. You’re still just trying to bring people in.

Introduce yourself and tell them about your business. This may seem like a hard sell as it can be off-putting, but there’s no other good way to get started, so you might as well get it out of the way. It may seem weird as it’s like coming up to a complete stranger in a social event and going, “Hello there! Give me your money!” But the thing here is that since you’re a business, you’re effectively saying that when you’re introducing yourself as such.

In order to clear the air and have people start thinking about you, that’s where consideration comes in.

Facebook e-commerce campaigns for consideration

As you take users further down your Facebook funnel, test out a traffic campaign. It’s a great way to drive more traffic to your product pages, thus increasing your chances of making sales. You can also use this as an entry point instead of a straight-up awareness campaign as it takes users directly to your e-commerce site and has them see what you have to offer right away.

Once you start driving people to your e-commerce site, your Pixel will then tag them and you can then retarget them later on with new messaging around new products and special promos. You’ll want to test both this and awareness campaigns to see which one works best for you. Whichever gives you more results, that’s what you run periodically with every Facebook marketing campaign you run.

Facebook e-commerce campaigns for conversions

Once you have an audience that knows of your business, it’s time to move towards encouraging them to make purchases. Your goal is to warm up your audience and make them want to see more of your stuff so they’ll be enticed to become actual customers. You should also find ways to retarget users such as previous site visitors, cart abandoners, and newsletter subscribers.

A big part of this is having a call-to-action that they can just click to shop on your website, thus increasing your chances of making a sale. Make the conversion as easy as possible for them, and you can make that even more enticing by adding special promotions and coupon codes.

Facebook’s algorithms are more rewarding to advertisers if they achieve campaign goals. If it seems like a conversion campaign that doesn’t drive that many conversions, it will consider it irrelevant to the audience, thus making it appear to fewer people.