Ads: Essential Tips for More Sales

Organic content on social media is important for businesses as much as for personal accounts, but sometimes organic content is not enough to target a large audience. If you want to boost your e-commerce reach and sales, Ads are the way to do it.

Advertisements such as Facebook Ads are a great complement to your existing organic content as it helps you target the right demographic and be effective in pushing your online presence, including website conversion.

Here are some tips when starting your ads:

1. Use captivating or eye-catching images in your ads

High-quality images are a must in your ads as social media is a very visual platform and your audience certainly wants to look at beautiful and high-quality visuals.

Here are some guidelines you can check when choosing images for your ads:

• The images must be bright, colorful, and eye-catching
• Avoid images that are bland, dull, or white as it can easily blend in with the other images on Facebook pages.
• Use images of happy people. Happiness draws people to look at your ads, and if they are holding or using your product on your advertisement they can associate your product with happiness as well.
• According to statistics, images of women are more captivating for ads than men.
• Make sure you follow the right dimensions for the ad type you will be using.
• Creating an eye-catching graphic for your advertisement is the first step to capturing the attention of your prospects.

2. Get Facebook Pixel for Your website

Facebook Pixel is a tool that can help you create ads that directly target the right people who can potentially purchase your products and services. Facebook Pixel tracks the data from your website and helps you analyze who are your potential customers.

Here is how you can use Facebook Pixel:

1. Create a pixel by logging into your Facebook.
2. Go to the Events Manager, and then click on the Pixels tab and ‘Create a Pixel.’
3. Add the pixel to your website.

3. Use the interests field

Make sure you are targeting the audience who are naturally interested in your products and services otherwise your efforts will go to waste. To make sure that your money and time are rewarded with conversions you have to experiment with the “interests” field on Facebook ads.

Type in categories that are in the field of your business. Try to choose a specific category in order to get accurate results.

You can also combine multiple narrow interests to create a big scope within related interests.

4. Create a custom audience

Very few people will purchase your product the first time they arrive on your site.

There is a term that describes an audience who are ready to purchase your products and services and they are called warm audiences. Most of the time they start cold as nobody will buy your products on their first time seeing your products. But constantly being around advertisements of your product could increase the chances of them warming up and getting ready to purchase. If someone has checked out your product page already then there is interest involved.

Creating a custom audience just for these interested people can increase your conversion rates. These people are people who have viewed your product and haven’t purchased anything yet. By offering them discounts or promos that are only exclusive to that demographic you are luring them into coming back to your page and purchasing.

5. Target abandoned carts

Almost 70% of shoppers who go as far as add items to their cart will abandon it just before checkout. That means they’ve thought about buying them before changing their mind. You can remarket to those people and convince them to go through with checking out with those items. Those are potential sales if you can persuade them. They’re just one nudge away from making the purchase.

You can have an automated ad that shows up on Facebook to ask them if they forgot to check out. That ad can show images of the items that are likely in their abandoned cart, or related products, likely some of your best sellers, so that it reminds them to finish their order.

This is a somewhat time-sensitive action. It’s easier to convince someone who abandoned their cart the day before than someone who did so several weeks ago. You want to get to them quickly so you can still have a chance at changing their mind. If you target people who abandoned their carts fairly recently, perhaps offering larger discounts will help convince them and lure them back in.

6. Upsell to Existing Customers

A lot of businesses tend to have segments in their emails that try to sell additional products to current customers. This is called upselling, and it can be a powerful tactic to get more revenue from customers. This can also be done through Facebook advertising.

Upselling works because the customer already showed an interest in buying your products, so you convince them that it wouldn’t hurt to add something else to go along with it. Of course, this is easier done to existing customers over new ones since the former have already bought from you, while the new one is still trying to be convinced that your products are worth their money.

It’s said that 65% of a business’s sales come from existing customers. Through upselling, you can boost your sales and get a great return on your ad spend through upselling ads.

Upselling is an easy way to increase your sales by targeting people you already know have an interest in your product.

7. Build a Referral Program

As stated above, Facebook ads can be used to encourage customers to make repeat purchases. They can also encourage customers to refer their friends to your business. You can leverage this by creating a referral program that rewards customers who refer other people to your business to buy your products.

You can use Facebook ads to promote the referral program, thus encouraging your customers to spread the word and bring more people who are also interested in the kind of products you offer to take a look and even buy from you. You can then give the referring customer a discount in exchange for referrals or video reviews of your products.

This is another way to encourage user-generated content. Video reviews are very effective in serving as social proof, thus elevating the reputation of your business and the products you carry. You can turn loyal customers into brand advocates, thus encouraging more potential customers to give your products a try.