7 Reasons Why Your Website Isn’t Generating Leads

It is important to truly understand the value of using a website as a salesperson and marketers. This is especially when your business is in the online industry. If your website struggles to generate leads, chances are you are not meeting your goals, and you need to change both your mentality and strategies.

According to Hubspot, 65% of businesses know that generating leads and traffic is one of their biggest marketing challenges. It may also be true that your social media and email marketing campaign bring in a lot of traffic into your website, but users aren’t taking the next step. Now you might be asking: “What is the problem?”

It could be a number of factors — for one, your website is judged on several criteria which include design, content, user experience, and functionality. If your users find anything off on your website, they will not take the desired next action and they probably won’t come back.

In addition to this, about 96% of your website visitors coming to your website aren’t ready to make a purchase yet, according to a report from Marketo and this information highlights the importance of lead nurturing.

If you want to find out why your website isn’t generating leads, these 7 reasons could be to blame:

1. Not having a clear CTA (call to action)

A call to action button guides your website visitors to make a further commitment to your brand, products, or service. This is usually a conversion page or landing page and some of the most common examples are downloads, free trials, donations, tours, email subscription, link to your products, and more.

It is considered the fastest way to usher your visitors towards increasing your conversion rate. This is more reason to make your CTAs eye-catching, clear, and prominent. Highlight your CTA and don’t place it at the bottom of your website page with a small font that’s difficult to read because every click generates a lead.

Did you know that personalized CTAs perform 202% better compared to basic CTAs? This is reported by Hubspot.

2. Your brand or company isn’t human enough

How to spot a brand or company that isn’t human enough? It is when their websites show less information about the people behind it and how it started — or when it feels and sounds too corporate, these are characteristics that put off visitors. Let your visitors have a little peak of what’s behind your brand, this can be done simply by having clear contact information and creating an “About Us” page with your company information and photos of your employees.

Consumers always look for a brand they can trust and by letting them know who your brand is, establishes a good relationship because it shows the human side of your company. Not only that, but it also shows a level of expertise and professionalism compared to your competitors who don’t have similar content, and when you do this, make sure that you speak to your targeted audience to maximize familiarity with them.

3. Having a website that is not structured like a funnel

To avoid having a brochure website that makes no way for a customized or personalized strategy and limits SEO (search engine optimization) is by having your website arranged or structured like a conversion funnel. Your visitors should be led to a CTA or a landing page that simplifies their buying journey. Simply, their every click should serve on purpose which is conversion.

You have to make sure that your website directs your visitors in the right direction with a structured flow or process because it makes them feel comfortable navigating and using your website, and this would allow you to gather data on the pages where they leave — these data would help you improve and address some problems you may be having about conversion funnel.

4. You don’t have any social media presence

According to SproutSocial, there are about 80% of Instagram users follow business accounts on the platform, a reason to consider it a little absurd not to have social media presence nowadays.

The power of social media is that potential customers can follow what they like and whom they like, targeting a brand, products, or services they want. This is the main reason why social media marketing works well for any business. You can communicate directly to your targeted audience.

5. Your leads are not built on information

You have to keep in mind that conversion is not just getting sales — it is also anything from starting a free trial to getting your website visitors’ email addresses. To be able to maximize your lead generation efforts, you have to use your website’s conversion pages to capture as many visitors as possible. It is advisable to have forms in strategic places on your website. An example would be placing it on your contact page because your customers would need to fill out their name and email if they need to reach out to you.

Another good idea is by giving out 25% off on a purchase if they fill out a form with their name and email.

6. Your website is not offering anything to your visitors

Businesses exist to make money, therefore, your website’s job is to do that — but you also have to give a little to gain a little. A quick and easy way to inform people about your new product is by giving or sending them a free sample or providing a free trial for your service. However, if this is not possible, you can also try offering your customers more information, remember, most website visitors aren’t ready to make a purchase because they are not familiar enough with your product.

7. Your website needs a blog

Most of the times, the power of blogs are highly misunderstood or underestimated. Blogs are one of the best ways to improve your ranking on search engines and it can increase your organic leads by offering informative, valuable, and relevant content on your brand.

If you see that nothing seems to be working and your lead generation strategies feel stagnant, try looking at your competitors and determine what works for them. It is true that what may work for them may not work for you, but it will give you a good idea of how and why customers lean towards other brands. Try to emphasize what makes your brand unique and use it because people are likely to establish a relationship with a brand that is different, exciting, and fresh.