12 Actionable Tactics to Improve Website UX
User experience design (UXD) is the process of designing a user interface that makes it easy for people to use a product or service. It encompasses everything from the layout and design of an online form to the creation of a well-functioning public website. User experience designers work with product managers, engineers, and other stakeholders to identify user needs and create solutions that meet those needs.
Actionable Tactics For a Better UX Design
If you are looking for ways to improve your UX Design, check out some tips here:
1. Put your important messages near the top
A user experience (UX) designer is responsible for creating an intuitive and attractive interface for a website or app. In order to create an effective UX, designers must consider the site’s primary purpose, target audience, and goals.
Some tips for optimizing a website’s UX include placing important messaging near the top of the page, using clear and concise design language, and ensuring that all content is easily accessible. By considering these factors, designers can create a user experience that meets the needs of their audience while still looking professional.
2. Ensure your interface is consistent
When developing a website, ensuring the interface is consistent is key. This means that all elements of the website, from the menus to the graphics and even the layout of each page, must be in line with one another in order for users to navigate and find what they are looking for easily. A consistent design also makes it easier for search engines to index your site accurately, which can help improve your ranking on search engines.
3. Avoid having dead-end pages
When a user visits a website, they are likely looking for information or resources that will help them achieve their goals. A website should be easy to navigate, so users can find what they’re looking for quickly. However, many websites have dead-end pages that lead nowhere. This makes it difficult for users to find what they’re looking for and can discourage them from returning.
To avoid having dead-end pages, make sure your website is easy to navigate and has clear directions on how to find the information or resources that users are seeking. Additionally, design your website so that each page leads directly to the next page in the sequence. This way, users won’t get lost and will be more likely to return to your site again in the future.
4. Keep your pages as relevant as possible
It is important to keep your website as relevant as possible for your target audience. This will help you to attract and retain customers, and increase brand awareness. By ensuring that your content is up-to-date and relevant, you can make sure that people are spending time on your site, which will in turn help to generate leads and sales.
5. Keep your CTA color unique
When it comes to CTA buttons, many people tend to stick with the same color scheme. But what if you want your CTA buttons to stand out among the other pages on your website? There are a few different ways you can go about this, but one of the most effective is using a unique color for your CTA buttons. This will help to differentiate them from the rest of the page and make it easier for users to identify and take action on them.
6. Make sure users can do what they want, quickly
UX is about making sure users can do what they want, quickly. With the right design and user interface, users will be able to access what they need, when they need it. Good UX makes it easy for users to find what they’re looking for, get the information they need quickly, and complete tasks on-site. If your website doesn’t have good UX, then users won’t be able to get the information or tasks that they need.
7. Ensure your pages load quickly
As webmasters, one of our top priorities should be ensuring that our pages load quickly. Unfortunately, this is not always the case. Poor website design and development can often lead to pages taking a long time to load, which can frustrate your visitors and ultimately damage your brand.
8. Ensure all clickable elements are “single touch”
A website’s user experience is critical to its success. One way to ensure a user’s interaction with a website is as smooth as possible is to make sure all clickable elements are “single touch.” This means that users need only press the button once to activate it, making the experience faster and more intuitive.
9. Avoid elements too close to the edges of the screen
When designing a website, it is important to consider the layout and design of the pages. One common layout mistake is to place elements too close to the edges of the screen. This can make it difficult for users to see content on the page and can also cause users to scroll down instead of up when viewing a page. By keeping elements away from the edge of the screen, users will be able to see more content on each page and experience a smoother browsing experience overall.
10. Use sticky header navigation
There is a lot of debate over whether or not sticky header navigation should be used on websites. Some people feel that it makes the website look cluttered and unprofessional, while others claim that it improves user experience by providing them with a quick and easy way to navigate through the site. Ultimately, it is up to each website owner to decide whether or not they want to use sticky header navigation.
11. Use breadcrumb trails to ease user navigation
Breadcrumb trails are a great way to ease user navigation on a website. Breadcrumbs help users understand where they are on the page, and can direct them to specific sections of the page without them having to remember specific links. Breadcrumbs also make it easy for search engines to index the pages of a website, which can increase traffic.
12. Make forms short and easy to complete
There are many benefits to making forms short and easy to complete. Forms can be more efficient when completing them, as people are less likely to pause or take longer if forms are simple to complete. Additionally, people will be more likely to fill out a form if it is easy for them to understand. Forms that are easy to understand will also tend to be more accurate, as people will be more likely to answer questions truthfully if they understand the question. Finally, making forms shorter and easier to complete can lead to reduced processing time and improved response times overall.
