10 Bulletproof Marketing Ideas for Real Estate Websites

Getting ahead of the competition and taking the spot in front of the right customers can seem difficult in the fierce online industry. However, there are numerous ways to market real estate. Having solid and strong marketing ideas can help you acquire new leads and securing profitable deals.

Did you know that the real estate industry in the US is growing? There were more than 646,000 houses sold in the US in June of this year, compared to 618,000 of June the previous year, according to a report from FitSmallBusiness — making this the perfect time to gather marketing ideas for your real estate website.

A well-curated marketing plan will help your marketing plan would help and guide you accomplish essential tasks for your real estate website. If you focus on these 10 ideas, you’ll find success in digital marketing mediums such as blogging, SEO (search engine optimization), social media, and video.

Here are 10 bulletproof marketing ideas to help you with your real estate website:

1.You must have a professional website

Business owners who have marketed their product or services online know how essential it is to have a professional website. This may not be a new idea in the real estate industry, but you need to keep in mind that there is a huge difference between a regular website and a professional one.

Your real estate website should focus on both aesthetics and functionality. Make sure that your site’s loading speed is excellent, it is easy to navigate, images are of high-quality, and the content should be informative and useful. Don’t place too many ads on your website because this may become a huge turn off to your potential clients.

2. Get a professional real estate photographer

“A picture is worth a thousand words.” —Fred R. Barnard

Photos always play an essential part in the real estate industry. However, there are still owners and realtors that don’t give much attention to this when it comes to marketing a condominium or home online. Potential clients always make their first impression with photos and often make judgments based on what they see, especially when browsing through numerous listings.

3. Provide 3D real estate photographs

3D photographs would give your website visitors or potential clients a 360 virtual tour of a listing. The demand for this kind of feature on a real estate website is rapidly becoming more commonplace for a really good reason — this would offer your potential clients an immersive and intuitive experience even without being physically on the property location and gives them a good idea of the space they are interested to buy or rent.

4. Engage in content marketing

Content marketing is an excellent way to increase your real estate website’s visitors. First thing you need to do is determine external sites where you can market your content and this would involve creating relevant and useful content on popular websites that link back to yours’. You can utilize sites such as Medium, LinkedIn’s publishing platform, and Quora to market your content.

5. Start your blog

You can choose to start a blog in the real estate industry and convey a huge amount of value in an effort to build an audience over time. However, keep in mind that this doesn’t happen overnight. Creating an informative and useful blog about real estate would help you increase readership number. You can create infographics that are related to home prices or mortgage rates.

Integrate media such as photos and videos and start sharing it, this would help you build an audience in the real estate market.

6. Become an expert in the real estate industry

A great way to market real estate is to become an expert on that niche. Being an expert commands authority, you won’t have to worry about selling because clients would simply be attracted to you. Make sure that you learn about the industry by investigating and researching, then you can share that knowledge through the right social media channels where people would take your advice —this would help you become trustworthy.

7. Build a profile on Zillow

Zillow is considered as one of the most important platforms in the real estate industry. It is one of the primary resources where buyers and sellers go to when they need to make a research on the market and prospective properties. Therefore, a strong presence in Zillow is important.

Create a Zillow profile and ask your clients for a review after a successful transaction. You’ll be surprised at how much contacts you’ll get through the platform once you’ve built your profile.

8. Ask for reviews on Yelp

Yelp is another excellent place to build your profile or agency through reviews. You can integrate your profile to your email signature and into your website. Just like in Zillow, once you’ve completed a successful transaction, you can ask your client to spare some time to give you feedback or review on Yelp.

However, you also need to keep in mind that these reviews always depend on your services, so make sure to take good care of your clients and deliver a lot of value to them.

9. Install Google Analytics to your website

Clearly, marketing any industry involves website analytics. If you don’t have a Google Analytics installed on your website, then you’re missing out a lot because this would help you track your site’s metrics — relating to your content and visitors.

This would help you determine whether your real estate website is working or not. By knowing the number of your visitors, their average session rate, and your website’s bounce and exit rate, you’ll know where the problem is. This would help you create changes or improvements to your website.

10. Focus on your brand awareness

Building your brand in the real estate industry is important. You need to properly convey your message to your clients — set up your mission and create a solid business plan.

You need to come up with a professional-looking logo because this would reflect your brand’s image and make a good appeal to individuals in your demographics.

These can all seem like a tedious task to accomplish, but if you realize the benefits you’ll be getting from these marketing ideas, you know that there is a huge rate of success for your real estate business. Creating an organized real estate marketing plan is the key to achieving your goals.