Why Launch an Ecommerce App for Your Store

Gone are the days where people brave through the traffic and hassle of getting out just to shop for little things, what is even more apparent is that people not only shop for the little things they need online, they buy most of their necessities such as groceries, food, and even get their services through online platforms. Smartphones are the new malls, gaining more users now more than ever. Smartphones are not only just for texting and entertainment but also for shopping and availing services on online platforms such as Facebook, Instagram, Mobile Apps, and websites.

Because of this trend, more and more shops and services are grabbing this opportunity to gain new customers through the internet. There is a new demographic that you have to reach aside from your customers in your physical store. It is no wonder that many brands invest in engaging with potential customers online and invest in a good digital marketing strategy. What is more, many brands create E-commerce apps for their stores to provide an avenue for customers to enjoy shopping through their phones.

More than 30% of e-commerce transactions are performed online, and even more, more than 85% of consumers prefer buying over mobile applications. That is a challenge that brands and businesses have to deal with so they will not get behind on the mobile trend. Having the opportunity to expand to a wide new market is accompanied by the need to digitize marketing strategies and the platform where customers can shop and avail of your services. If dealt with properly, it could mean big turnouts of your digital investment. If you are a business owner and you still wonder if you need to create a mobile app for your business then this is the sign you are looking for. Here are some reasons why you should launch an Ecommerce App for your store.

1.  Technology is evolving

We are living in times where technology is constantly and rapidly evolving. This means that all traditional means of living and shopping for this matter is being made more accessible and convenient by technology. The internet is a rabbit hole where you can find so many potential customers that are lurking around for something new that they could find. If you do not make your brand or business presence known through the internet then you are falling behind. Just like in anything evolving, it is the survival of the fittest, and only those who can adapt will survive this constant change of pace and means. If you are reading this article through your phone or laptop, then you are just one of the many people who spend their time glued to their devices and a potential customer to any brand that will pay attention.

2.  Being on the internet is not enough

Social media and websites are essential tools to garner more customers online, this increases your brand visibility online and will help your business build your brand reputation through constant customer engagement and making your products and services available on the internet. But with the wide scope of the internet, you surely have plenty of playing field to conquer. One way you could get ahead of all of your competitors is to create a dedicated app that will help set apart your brand among the rest. Almost all people indeed spend their time scouring the internet to shop for goods and services but more than 85% of consumers prefer buying over mobile applications because mobile usage is higher than desktops and laptops. It is an additional effort for consumers to open their desktop or laptop to shop. By utilizing the mobile platform that they are already holding in their hands you have more direct access to their attention.

3.  More customers prefer mobile-friendly sites

If you are thinking, “I have a mobile friendly website”, then good for you. It is a vital part of your online presence to think ahead and create a mobile-friendly website because most of the time your potential customers are on their phones rather than on their desktop or laptops. By creating a mobile-friendly website you are more likely to be seen on their handheld devices. But what if that option fails you? Because of internet connection and other shops on the internet, it could also be a hassle to shop online using the mobile form of your website. More and more customers prefer to shop using mobile apps because they are more convenient and accessible.

4.  Improve customer loyalty

By creating a dedicated app for your business will make a mark for your brand. Aside from gaining the trust of your potential customer, once you have made a way into their phones by installing your E-commerce app, you are increasing their loyalty to your brand. By having an E-commerce app, you are letting your customers know that you are accessible anytime they need your products and services. They will always see your brand on their phones and will remind them to make a purchase now and then. Also, you could utilize your E-commerce app to provide offers, deals, and rewards that are exclusive to mobile users. This will give you more following and a digital footprint.

5.   Using Ecommerce apps as a marketing platform

As we said, once you get in your potential customers’ phones, you are already on their list of priority shops. You can make the most of this mobile presence by ensuring you have a proper mobile strategy that will help your customers make the purchase. Some methods are having in-app notifications to let your customers know that you have products on sale, or if you are having an event, free vouchers, and more. Do not let your app just sit on their phones, remind them constantly of the great deals they could find by opening your app on their phones.

6.  Ease of transaction

Love your customers and they will love you back. If you put their convenience at the top of your priority, it will surely pay off. By creating an Ecommerce app you are providing them a very convenient avenue to shop. Check out of products will be faster and more accessible by providing them different payment and delivery options.