How to Convince Users to Download Your Mobile App

Launching a mobile app is just the first step to introducing your product to your users. However, increasing the number of downloads is another thing.

To convince users to download your mobile app, you need to promote it using an effective marketing strategy. A low number of downloads is a common problem faced by developers, but this is not something to be discouraged of. If you want the world to see and use your mobile app, you can make it happen.

Let’s talk about the ways to convince your uses to download your mobile app.

1.  Online Promotion

Just like any other product in the market, you should also promote your mobile app across different online channels. This is one of the best ways to attract attention to your app and it is also a way of sending your app’s message which should be reflecting your brand’s image.

Always ensure that your mobile app is the main feature on your homepage. Do this upon your launch or whenever there is a major update done on your app’s key feature. Online promotion doesn’t just start and end with your website, you should also inform your potential users through email and social media marketing. This way, you’ll keep your users in the know.

2. In-Store Promotion

If you have a brick-and-mortar store, you can also promote your mobile app at your store’s point of sale areas and in locations that make sense. Keep in mind that promotion is not just happening online.

Let your mobile app resonate with your brand experience and you can do this by making sure that your physical store is also connected to your digital presence.

You can use sign holders and place them on your store counters or make your wall an advertising market by putting up your mobile app’s promotional prints. The key is making sure that your customers know about your app and why they need it.

3. Turn Your Current Users into Your Brand Ambassadors

In this digital age, customer impact plays a huge part in promotion and marketing. Therefore, one of the most effective ways to promote your mobile app is through word-of-mouth from your current users. So, how can you make this possible?

Of course, this would all start from the user experience (UX), you have to ensure that you are providing your users with a killer app UX. Once you’ve made this possible, you can then motivate your current customers to talk about your mobile app and in return, you can give them incentives.

Your current users can help you promote your mobile app by sharing the information with their family and friends.

4. Focus on Your App Store Optimization (ASO)

Getting your mobile app discovered in the App Store can be a huge hurdle to overcome. Given that there are about 1.96 million mobile apps available for download according to BuildFire, it can really be difficult to get users to notice your mobile app.

However, you can utilize ASO which is the SEO of the mobile app world. The more optimized your app listing is the higher your app ranks. This makes your app more discoverable in the App Store.

There are essential factors that contribute to your app’s ASO ranking like the use of keywords and ratings.

5. Create an Attractive Mobile App Icon

Most of the time, mobile app developers overlook this essential part of having more users download the app. Keep in mind that your mobile app icon is the first thing users see in the App Store. Therefore, the design you’ll come up with is critical to your success.

Your mobile app icon should be eye-catching and recognizable. Create an icon that makes a clear representation of your app, providing clues to users about what your app is all about.

Make sure that your icon sends a clear and straightforward message. It shouldn’t be too flashy, just enough jazz to caught their attention.

6. Name and Describe Your Mobile App Appropriately

Your mobile app name needs to be unique and appropriate, and here are some tactics to help you come up with the right app name:

• Never use mobile app names that are already in use
• Keep it short but sweet, something that is memorable to users
• Always choose or come up with a name that reflects what your mobile app can offer

You have to be strategic when choosing the name for your mobile app because this can also greatly impact your ASO.

7. Always Use Attention-Grabbing Photos and Videos

This is considered one of the most crucial aspects of your mobile app description. Photos and videos help your mobile app highlight its more popular and needed features. This effectively encourages users to download your mobile app.

To make your app description more enticing, you can show what your app’s user interface looks like through photos or screenshots. Another is ensuring that your shots include the different features of your mobile app in action.

Your Mobile App and Your Brand

Mobile apps have become an integral part of one’s life. Modern users or consumers mostly rely on their mobile phones and it is important that your mobile app is aligned with your brand image.

Generating a huge number of mobile app downloads may not always be the easiest of things. But following these tips can help you boost your app store ranking.

Always consider your target audiences’ preference when you’re taking these tips for a try. You can also test your mobile app on a small number of your targeted audiences, calculate your finds, and measure the success of your promotion. Another key factor in developing a mobile app that is useful to users is staying on top of the industry trends. This will let you create upgrades or fixes that will help you deliver and meet your users’ expectations. Create updates on your mobile app’s features to keep it efficiently running.

All of the mentioned above lets your mobile app stay on the top of the store rankings.