Social Media Specialist
RESPONSIBILITIES
- Create and execute social media marketing strategies through competitive research, benchmarking, target market identification and platform determination.
- Generate, edit, publish daily contents for audience engagement
- Set up and optimize company pages within each platform to increase company’s social content visibility
- Moderate all user-generated content in line with the moderation policy for each community
- Create series of marketing calendar for campaign implementation
- Track, measure and analyze all initiatives to report on social media ROI
- Run regular social promotions and campaigns and track their success
- Monitor and engage in relevant social discussions about the company, competitor and/ or industry, both from existing leads and customers as well as from brand new audiences
REQUIREMENTS
- Bachelor’s degree in Marketing, Communication, Business or other related field.
- Proven working experience in social media marketing or a Digital Media Specialist
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Creative thinker
- Up to date with the latest digital technologies and social media trends
- Adequate knowledge of web design, web development and SEO.
